YOUTHOFPARIS
Creative Direction / Photography
Feb 6, 2026
youthofparis - berlin campaign
a campaign shot in Berlin.
MOMMY I’M SORRY x YOUTHOFPARIS
From the Streets of Berlin to Hypebeast
For our collab with YOUTHOFPARIS, we created a campaign that grounded the brand's cult status within the raw soul of Berlin.
The crown jewel of this collaboration was a one-of-a-kind leather jacket, hand-tattooed by our artist Mary (maryrain.tattoo). Sold at €1,000, this piece bridged the gap between wearable high fashion and permanent art. It served as the central anchor of the collection, embodying the craftsmanship and "Mommy I’m Sorry" DNA in every needle stroke.
The Visual Identity: High-Fashion Grit
Moving away from polished studio sets, I took the campaign to the streets. Captured in a harsh, high-fashion flash aesthetic, I staged a series of visuals in front of Berlin's most iconic landmarks. The goal was to capture the friction between historic architecture and modern streetwear.
The impact of this visual story was so profound that it was featured on Hypebeast, showcasing my photography and the collaboration to a global audience.
At the heart of the apparel line was a reinterpretation of a streetwear classic. Youthofparis is known for the "I <3 Paris" tee; we reimagined it through our lens. It’s a tribute to the city that hosted our exclusive pop-up and a nod to the deep connection between our brands.
Tangible Memories: The Postcard Series
To make the experience physical, we turned the campaign visuals into limited-edition postcards. These weren't just promotional items—they were collectibles. Every visitor who entered our Berlin pop-up store left with a piece of this visual story, bridging the gap between a digital campaign and a physical artifact.
YOUTHOFPARIS
Creative Direction / Photography
Feb 6, 2026
youthofparis - berlin campaign
a campaign shot in Berlin.
MOMMY I’M SORRY x YOUTHOFPARIS
From the Streets of Berlin to Hypebeast
For our collab with YOUTHOFPARIS, we created a campaign that grounded the brand's cult status within the raw soul of Berlin.
The crown jewel of this collaboration was a one-of-a-kind leather jacket, hand-tattooed by our artist Mary (maryrain.tattoo). Sold at €1,000, this piece bridged the gap between wearable high fashion and permanent art. It served as the central anchor of the collection, embodying the craftsmanship and "Mommy I’m Sorry" DNA in every needle stroke.
The Visual Identity: High-Fashion Grit
Moving away from polished studio sets, I took the campaign to the streets. Captured in a harsh, high-fashion flash aesthetic, I staged a series of visuals in front of Berlin's most iconic landmarks. The goal was to capture the friction between historic architecture and modern streetwear.
The impact of this visual story was so profound that it was featured on Hypebeast, showcasing my photography and the collaboration to a global audience.
At the heart of the apparel line was a reinterpretation of a streetwear classic. Youthofparis is known for the "I <3 Paris" tee; we reimagined it through our lens. It’s a tribute to the city that hosted our exclusive pop-up and a nod to the deep connection between our brands.
Tangible Memories: The Postcard Series
To make the experience physical, we turned the campaign visuals into limited-edition postcards. These weren't just promotional items—they were collectibles. Every visitor who entered our Berlin pop-up store left with a piece of this visual story, bridging the gap between a digital campaign and a physical artifact.