MOMMY I'M SORRY
Creative Direction
Apr 22, 2025
MOMMY I'M SORRY Runway Show
the worlds first tattoo runway show
The World’s First Tattoo Runway Show
A Visionary Leap for Mommy I'm Sorry
The opening of our new location in Stuttgart wasn’t just a move; it was a manifesto. After a long-awaited transition, my mission for MOMMY I'M SORRY became crystal clear: we aren't just a tattoo studio. We are becoming the SUPREME of the tattoo industry—a brand that thrives at the intersection of culture, fashion, and boundary-breaking events.
The Body as an artwork
Coming from a background in the fashion industry, the idea was born from a desire to merge these two worlds in a way that had never been done before. We didn't want to showcase existing tattoos. Instead, we turned the human body into a temporary, reimagined masterpiece using tattoo stencils.
This approach gave our artists absolute creative freedom. They weren't limited by skin types or permanent decisions; they were invited to imagine the body as a raw canvas, designing entire physical forms through the lens of their unique styles.
The artists
For this world-first event, we gathered a curated collective of world-class artists. Led by the renowned Matteo Nangeroni, the runway featured the visionary work of Silas Becks, Marie Sophie Truebswetter (maryrain.tattoo), Riccardo Pelleossa (pelleossa.ink), Yongjuntattoo, Eugenetattoo, and Romary_tattoo.
These artists collaborated with a cast of models—Carl Schultz, Alex Agavelova, Camille Frediani, Adriana Wolf, and Alexandra Kim — who brought the blue-and-purple blueprints to life.
A New Legacy
Captured through the lens of photographer Gleb Bondarenko, the editorial highlights the raw, brutalistic energy of our new Stuttgart home.
This runway show was more than just a performance; it was true pioneering work. By executing the worldwide first show of this kind, we’ve set a new standard for how tattoo culture can influence the fashion world and the other way around. This was the first of many. We are just getting started.
MOMMY I'M SORRY
Creative Direction
Apr 22, 2025
MOMMY I'M SORRY Runway Show
the worlds first tattoo runway show
The World’s First Tattoo Runway Show
A Visionary Leap for Mommy I'm Sorry
The opening of our new location in Stuttgart wasn’t just a move; it was a manifesto. After a long-awaited transition, my mission for MOMMY I'M SORRY became crystal clear: we aren't just a tattoo studio. We are becoming the SUPREME of the tattoo industry—a brand that thrives at the intersection of culture, fashion, and boundary-breaking events.
The Body as an artwork
Coming from a background in the fashion industry, the idea was born from a desire to merge these two worlds in a way that had never been done before. We didn't want to showcase existing tattoos. Instead, we turned the human body into a temporary, reimagined masterpiece using tattoo stencils.
This approach gave our artists absolute creative freedom. They weren't limited by skin types or permanent decisions; they were invited to imagine the body as a raw canvas, designing entire physical forms through the lens of their unique styles.
The artists
For this world-first event, we gathered a curated collective of world-class artists. Led by the renowned Matteo Nangeroni, the runway featured the visionary work of Silas Becks, Marie Sophie Truebswetter (maryrain.tattoo), Riccardo Pelleossa (pelleossa.ink), Yongjuntattoo, Eugenetattoo, and Romary_tattoo.
These artists collaborated with a cast of models—Carl Schultz, Alex Agavelova, Camille Frediani, Adriana Wolf, and Alexandra Kim — who brought the blue-and-purple blueprints to life.
A New Legacy
Captured through the lens of photographer Gleb Bondarenko, the editorial highlights the raw, brutalistic energy of our new Stuttgart home.
This runway show was more than just a performance; it was true pioneering work. By executing the worldwide first show of this kind, we’ve set a new standard for how tattoo culture can influence the fashion world and the other way around. This was the first of many. We are just getting started.