NULLNULL - Artist
Directing / Videography / Editing
Dec 8, 2025
"designerfrust" - music video
black & white / shot digitally and on iPhone5
DECONSTRUCTING VALUE: THE MAKING OF DESIGNERFRUST
Speed was the medium. Shot and edited within a tight 24-hour window, "Designerfrust" is a reaction to the polished, slow-moving machinery of the industry. We stripped away the gloss to focus on the raw narrative: the artist’s struggle through social status in a hyper-materialistic world.
To capture this grit, we utilized a mix of digital cinema and the lo-fi texture of an iPhone 5. The result is a grainy, high-contrast black and white aesthetic—a visual metaphor for the binary, black-and-white thinking that plagues modern society.
The setting is contradiction. High-end design objects are placed in a dirty, grime-filled garage. By recontextualizing these symbols of status into a street-style environment, we stripped them of their perceived value. The artist remains elusive, often turned away from the lens, becoming a silhouette against the debris. It is a visual manifestation of frustration; a rough, unpolished climb through the layers of class.
NULLNULL - Artist
Directing / Videography / Editing
Dec 8, 2025
"designerfrust" - music video
black & white / shot digitally and on iPhone5
DECONSTRUCTING VALUE: THE MAKING OF DESIGNERFRUST
Speed was the medium. Shot and edited within a tight 24-hour window, "Designerfrust" is a reaction to the polished, slow-moving machinery of the industry. We stripped away the gloss to focus on the raw narrative: the artist’s struggle through social status in a hyper-materialistic world.
To capture this grit, we utilized a mix of digital cinema and the lo-fi texture of an iPhone 5. The result is a grainy, high-contrast black and white aesthetic—a visual metaphor for the binary, black-and-white thinking that plagues modern society.
The setting is contradiction. High-end design objects are placed in a dirty, grime-filled garage. By recontextualizing these symbols of status into a street-style environment, we stripped them of their perceived value. The artist remains elusive, often turned away from the lens, becoming a silhouette against the debris. It is a visual manifestation of frustration; a rough, unpolished climb through the layers of class.